Incredible !ndia Campaign
Incredible Creativity..
Links for the full print campaing from 2002 - present..
http://incredibleindiacampaign.com/
One of its architects, Amitabh Kant (then Joint Secretary, Ministry of Tourism) published a book in July about this highly successful international ad campaign. It was so successful, that some US diplomats wanted to emulate it to increase tourism in US!.
It was conceptualized in 2002 by V Sunil (while he was Creative Director, O&M Delhi), and Amitabh Kant.
http://www.incredibleindia.org/
Many of their tv ad-campaigns at http://www.youtube.com/user/india
Among those, found this longer one interesting.. TIMELESS INDIA..(Some of them bringing back memories of trips..)
http://www.youtube.com/watch?v=arn9UV989jI
Links for the full print campaing from 2002 - present..
http://incredibleindiacampaign.com/
One of its architects, Amitabh Kant (then Joint Secretary, Ministry of Tourism) published a book in July about this highly successful international ad campaign. It was so successful, that some US diplomats wanted to emulate it to increase tourism in US!.
It was conceptualized in 2002 by V Sunil (while he was Creative Director, O&M Delhi), and Amitabh Kant.
http://www.incredibleindia.org/
Many of their tv ad-campaigns at http://www.youtube.com/user/india
Among those, found this longer one interesting.. TIMELESS INDIA..(Some of them bringing back memories of trips..)
http://www.youtube.com/watch?v=arn9UV989jI
posted by Sujith at 7:15 AM
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